Broker Bunny

Broker Bunny needed to make mortgage brokerage services approachable and friendly while building trust in a complex financial industry. The challenge was simplifying mortgage concepts for first-time homebuyers while maintaining professional credibility.

We created a friendly, approachable website that used the bunny mascot to make mortgage services less intimidating. The design featured clear explanations of mortgage processes, interactive calculators, and a streamlined application process. We balanced friendliness with professional expertise.

The friendly approach led to a 195% increase in mortgage applications and a 75% improvement in first-time buyer inquiries. The simplified process reduced application abandonment by 50%, and customer satisfaction scores reached 4.8/5. Referral rates increased by 80% due to positive client experiences.