Throttle Unlimited sought to evolve from a niche parts supplier to a comprehensive lifestyle brand, offering premium apparel and expert vehicle wrap services. The challenge was to redefine their brand identity and digital presence to appeal to a broader audience of automotive enthusiasts who value both performance and aesthetics.

We developed a new brand strategy emphasizing 'More Than A Brand, It's A Lifestyle,' focusing on high-performance identity and meticulous vehicle care. The website was redesigned to showcase premium apparel collections and highlight the artistry and precision of their vehicle wrap services through high-quality visuals and detailed service descriptions. We integrated a seamless e-commerce experience for apparel and a custom inquiry form for wrap services.

The brand repositioning and website overhaul led to a 150% increase in apparel sales and a 120% growth in inquiries for vehicle wrap services. The new lifestyle-focused messaging resonated strongly with the target audience, resulting in a 70% increase in overall brand engagement and a significant expansion of their customer base beyond traditional off-road enthusiasts.