Viva Rays
A stylish and sunny e-commerce site for a sunglasses brand.
View Live ProjectResult Snapshot
The lifestyle-focused e-commerce platform resulted in a 140% increase in online sales and a 55% improvement in customer retention. The virtu…
Industry
Fashion & Apparel
Tier
Tier 2
Services
E-commerce, Brand Identity
The Challenge
Viva Rays needed to establish their sunglasses brand in the competitive fashion accessory market while building an e-commerce platform that could compete with established eyewear retailers. Brand differentiation and customer trust were key challenges.
Our Solution
We developed a vibrant, lifestyle-focused brand identity and e-commerce platform that emphasized the fun, sunny lifestyle associated with their products. The website featured high-quality product photography, virtual try-on capabilities, and lifestyle content that positioned sunglasses as essential fashion accessories.
The Results
The lifestyle-focused e-commerce platform resulted in a 140% increase in online sales and a 55% improvement in customer retention. The virtual try-on feature reduced return rates by 30%, and lifestyle content marketing increased social media engagement by 250%. Average order value grew by 35%.
Client Testimonial
"The website perfectly captures our brand's sunny, fun personality. Customers love the virtual try-on feature, and our social media engagement has exploded. We've built a community of brand advocates who love sharing our products."